High-quality, hand-crafted, premium fishing lures – created out of necessity.

Wild Thing was born off the back of many unsuccessful fishing expeditions – the idea grew through our passion for fishing & the desire to catch more. Some people plan all year for the few fishing trips they have to look forward to, we wanted to create something that made those trips a real success.

A range of high end lures that were tough, easy to use & suit every situation – 2 years later we have that.